Audience research focus group

Our focus group was talking about our three minute video and what the whole story would include. We discussed the title, tagine, actors, setting, props, costumes, target audience, narrative ect. We discussed all the key elements of the film and who it would promote. This was done to enable us to get feedback from our peers to help strengthen and improve our narrative and idea itself.

Key quotes:

"The ideas are very strong and the narrative is very strong...they can still get the initial idea across to the audience"

"The three minute clip seems a bit too action packed, like lots of things are happening at the same time"

"you need to build into the idea that this is a young gang, and therefore the police need a young police officer to infiltrate the gang who area similar age to the gangster"

"Simplify the storyline a little bit, so that it is easier to tell"

"if you got people who look sixteen or seventeen who are trying to play senior police officers, you run the risk of creating something that's accidentally funny which is just going to kill your noire feel"

What have you learned:

We've learned that we need to make sure that everything with the script and shot list is done properly to avoid any confusion during the production of the film. The film also needs to include the correct actors as the film is to do with a modern day gang and a police officer so having actors that are young would mean that this wouldn’t fit the genre properly. We will find actors of a decent age who fit this role properly so that it has a more realistic feel to the clip itself and have the actor to be outside of school rather than having friends in the school so it doesn't come across as being funny. The storyline that was originally created seemed a bit too packed of things, too many things were happening and it would make it hard for the audience to understand what is happening and would ruin the scene by overcomplicating it. As a result of this, we are going to remove certain things from the scene itself and keep only what is required to maximise the effect of what will happen to the audience. The storyline that we do have is strong and will work if all the planning goes well so we need to stick to our original idea and try not to make too many changes which will alter the scene itself and give it a completely different feel that it was meant to have in the first place.

Target audience:

The target audience will be spilt more favourable for males as the genre of the film is modern noire it will interest more males than females due to the criminal nature and violence that these types of films have. The spilt will be 75:25 male to female. The audience will be around the ages of 15-55 and will be working class and middle class to try and promote art house films to a wider range of audiences rather than white middle class older people. We want to promote a younger audience and an audience of a lower social status as well. The audience will be a mix of all ethnicities and will have most jobs in society such as white collar and blue collar jobs to widen the gap of art house target audience. Although the main social class of the audience would be working class as our aim is to open up the standard target audience of art house films who are mainly white middle classed people so we can widen the gap.