Thursday 10 December 2015

Arthouse film institution research

Production: Independent film studios
1.The BBFC distributed Donnie Darko 
   
The Falling was distributed by Meterdome UK, it was first shown in the BFI and               
grossed £359,082. The budget of The falling was around $750,000, the film wasn't as successful as planned and was rather disappointing in the end.
   
Monsters was distributed by Vertigo films, it was first shown to the audience at South by Southwest Film Festival and made $4.2 million. The budget of this film was less than $500,000 highlighting the success the film has had. It made more than expected meaning the film was a success. 
  
 It Follows was distributed by RADiUS, the first screening of the film was at the Cannes Film
Festival and the film made $10.3 million. The budget of the film was originally $2 million.
    
     
 Distribution: Independent film distributors:
1.10 steps

Scene 1 
Usually aim to share experience. 

Scene 2
Distributors try and target the largest audience the film will be successful to.

Scene 3
They identify the audience
Why would the audience go and see the film
Estimate how successful the film would be
Persuade exhibitors to play the film
Plan and partnership in order to build awareness and interest
Create as much possible interest

Scene 4
Many territories, the UL and the Hollywood studios and many other independent distributors handle what is created outside major studios

Scene 5
They sell international rights to major international distributors
They use sales agents to sell the concept, script
Distributors think about the target audience and who might be interested in the movie
Getting money for the film itself is next
Distributors usually become partners and therefore split the costs

Scene 6
Making a Distribution Deal
Distributors usually want all available rights in order to spread risk and opportunity across various platforms.

Scene 7
A plan is prepared for the release of the film

Scene 8
They need to make the best possible decisions. 
What type of film is it, when shiuld it be released, where should it go, hows it going to be released.

Scene 9
Film art-websites, quote posters etc. 
Trailers-most effective marketing technique
Digital Marketing-online adverts
Online hype created to promote the movie
Awards, festivals, premiers may take place
'Search engine optimisation (SEO)' and editorial coverage and social networks helps to do this. 
Research and tracking is important for distributors 
to identify entertaining features of the film  

Scene 10
They have to think of cinema screeners that reach their targeted audience and leave the best impact. Print management and one shot.
BOX OFFICE RETURNS
Eg. gross receipt however the distributors usually earn less than these figures. 
THE HOLD-OVER CHALLENGE
New releases
Previews planned

2. It follows made $14,673,301, Icon Film Distribution
   Donnie Drako made $727,883, Flower films
   The falling made £359,082, This film was released theatrically
   Monsters made $237,301

3. Curzon Artificial Eye is one of the UK’s leading independent film distributors who release critically acclaimed films to UK audiences. They are quite successful and have released more Cannes Palme d’Or winners than any other UK distributor.

4. I've learnt that Arthouse films can be in any language and are usually promoted for people of a higher status usually middle class and for my clip it will be targeted for all ages and social class to promote these types of films.

Exhibition: Arthouse cinemas
1. The Electric Cinema,Notting Hill, London. 
    The Electric Cinema differs from cinemas like Vue as it shows films that are lower budget and aren't mainstream. Over the years the cinema has started to show more mainstream films.

2. Arthouse films usually attract middle class educated people, this is identifiable as the film may be in other languages and those who have studied are more likely to be interested in films like these and are middle class as they've been educated and have a job which has a high status. 

A case study in independent film production:
1.  Film London is London's film and media agency it is sustaining, promoting and developing London as a major international film-making.

2. Microwave Films is a funding scheme for UK feature films, and the purpose of Microwave Films is to fund and distribute films.

3. London Calling is a scheme in which Londoners enter a competition where they can have access to funds and training to help create a short film, encouraging in the sense that as they are creating their films, they'll be nurtured
4. to become breakthrough talents in film making in the capital.
4. lilting

This film fits in with the art house theme as it is in another language which will mainly interest those who have been educated meaning they'll be from a middle class family, this would mainly attract females as this is a romantic film about a disaster that has taken place. The cast are also not famous celebrities that are usually seen in big Hollywood films making this film more relateable just like other low budget art house films that have been showed previously. The target audience for this film is mainly those of a middle class status and explorers, they are going to be well educated. It will mainly be promoted to women who are white middle class, it will be a 75:25 female to male split.b

iLL Manors 

iLL Manors fits in with art house films as it attracts a smaller audience this would attract a younger more working class audience which aren't as educated. This is because of the story being about violence and is in urban areas which may not interest those who are middle class. Art house film usually has casts that are relatable to the audience, the film also reflects the lifestyle of some youths today which makes this film fit the art house genre as it targets a smaller audience. The target audience will be a 70:30 split male to female and predominantly those who are white working class but also other ethnic groups at the same time. 

Freestyle

The film Freestyle fits in with this as it isn't a mainstream film which attracts a wide audience, the film is youth orientated and would be a 50:50 split and would attract people from a working class family. This will attract aspires as they may want to be like some of the characters in the film. The film will target those who have a common interest in sport but also urban life. The film will be promoted to those around the ages of 10-50.

5. Having too many things going on in the script will have strain on the budget. 
    Clear idea of who you are intending your film for from the beginning.
    Know what your story is.

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